In today’s digital media environment, water utilities must compete with many voices seeking to influence how customers feel about their water quality and service.
Advocacy groups, product marketers, celebrities and others can leverage social media and a decentralized media culture to suddenly and unexpectedly place utilities in a negative light.
To help water sector professionals prepare for and manage these situations, AWWA released a new guide, Trending in an Instant: A Risk Communication Guide for Water Utilities (member login required to view) and an accompanying Executive Summary.
For more than 40 years, AWWA and its members have celebrated Drinking Water Week – a unique opportunity for both water professionals and the communities they serve to recognize the vital role water plays in our daily lives.
Learn More
This kit contains all AWWA's information on public communication, from talking points on various water-related issues to Journal AWWA articles to presentations, all in one convenient place.
AWWA is a founding partner of the Value of Water Campaign to support efforts to educate and inform consumers, public officials, decision-makers and stakeholders about the value and importance of water.
AWWA's consumer-facing website that answers common questions about tap water.
Discover upcoming water events in your area and watch videos about the history of water.
Frequent and transparent communication is key to keeping our communities safe from lead in pipes and plumbing. We have resources to help utilities communicate with customers about lead.
It has become critical that organizations have a strong presence on social media platforms such as Facebook, LinkedIn, Twitter, Instagram or YouTube.
View our social media guidelines.