Digital

Digital Marketing Opportunities

Digital advertising is a powerful opportunity to increase brand loyalty and drive online sales in a cost-effective and measurable way. Through ads on various devices and channels, you can reach large audiences.

AWWA’s digital offerings allow you to reach water industry professionals as they’re learning and keeping up with industry news.  

AWWA HomepageWebsite Display Advertising

Water professionals use awwa.org to access up-to-date industry news, resources, networking tools, industry standards, and manuals of practice. Advertise on awwa.org and reach a diverse and qualified audience from all over the world, 24 hours a day, 7 days a week.

awwa.org Monthly Average
  • 491K page views
  • 98K visits
  • 5.02 page views per visit
Source: Google Analytics
Journal AWWA and Opflow Websites
  • 69K page views
  • 19K visits
  • 3.55 page views per visit

 

Homepage Premium Placement

Premium visibility and frequency! Display your leaderboard ad one-fourth of the time on the awwa.org homepage. 25% share of voice, runs for 12 months. Limit 4 advertisers.

$12,000

Website Advertising

AWWA offers website banners by guaranteed impressions or cost-per-thousand (CPM). CPM allows advertisers to pay each time an ad is displayed, so advertisers can easily justify the cost effectiveness of online campaigns. New to CPM advertising? We are here to help. Call your Territory Sales Manager.

$50/CPM, run of site
$60/CPM, geotargeted by state(s)

Website Retargeting

Reach AWWA site visitors across the web.

$4,950 for 120K impressions

AWWA Website
Website Advertising Specs

Ad Dimensions:
Leaderboard: 728 × 90 pixels horizontal
Medium Rectangle: 300 x 250 pixels horizontal
Smartphone Banner: 300 x 50 pixels horizontal (replaces Leaderboard on mobile)

File Types:
GIF, JPG, PNG, and HTML5 with click-through tags (DoubleClick preferred)

Max File Size:
As small as possible while maintaining image quality.
Best practice for PNG, JPG and GIF are:
   • 728 x 90 and 300 x 250: 50k maximum
   • 300 x 50: 20k maximum

Permitted:
Animation
   • HTML5 or animated GIF
   • Max 24 FPS
   • Max of 3 loops or 15s duration, whichever comes first
Third-Party Tags (Rich Media only)

Not Permitted:
• Audio
• Adobe Flash
• Blinking, flashing, oscillating, or otherwise intermittent images
• Fly-out, fly-in, expanding, page overlay, or interstitial effects
• Forms or other mechanisms to collect data, including contact information
• Accessing a user’s webcam, microphone, or clipboard

Email art to AWWA:
sales@awwa.org

Table of Contents Emails for Journal AWWA and OpfloweTOC

Table of Contents emails are sent to AWWA members for each issue of Journal AWWA and Opflow.

Journal AWWA eTOC sent to an average of 39,404/month
Opflow eTOC sent to an average of 34,249/month

Journal AWWA and Opflow priced separately

  1x  3x   6x  10x
  Position 1     $1,750         $1,540         $1,355         $1,193    
  Position 2   $1,375     $1,210     $1,065     $937  
  Position 3      $1,100     $968     $852     $750  
  Position 4   $1,100     $968     $852     $750  


 Note: eTOC banners are all 300 x 250 pixels horizontal and still-frame (non-animated). Creative due the 20th of the month prior.


AWWA Connections - Exclusive Opportunity

Banner in AWWA Connections.This email is sent every other Friday to more than 35,000 AWWA members. Customers have been averaging 21 clicks per placement. 
Monthly: $1,750

Note: AWWA Connections banner is 600 x 100 pixels horizontal and still-frame (non-animated). Creative due the 20th of the month prior.


Total Water Solutions SpotlightTotal Water Solutions®

Total Water Solutions Spotlight is a monthly product email delivered from AWWA to an average of over 60K water professionals. Customers have been averaging 46 clicks per placement. Includes a 50-word product description and a 150 × 150 pixel image of your product or logo. 
$995/email, 15 spots/month

ePDF Downloads - Exclusive Opportunity

Capture audience attention quickly and effectively on a cover page added to each Journal AWWA or Opflow article downloaded. ePDF advertising includes measurable click-throughs so you can easily measure the success—the number of times an article is downloaded during the month you’re advertising. Size is 10 times larger than most online ads (the same size as a full-page Journal AWWA or Opflow print advertisement).
  • Full text downloads of Journal AWWA and Opflow articles from 139 countries, including the United States, Australia, India, Canada, China, and Brazil
  • Monthly average of 4K full text downloads
Journal AWWA and Opflow $4,000/month exclusive

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Contact Your Territory Sales Manager


East and Southeastern United States, Asia, Australia, Canada, and South America

Pam Fithian 
d - 303.347.6138
c - 720.315.5407
f - 303.795.1989
Email Pam

Midwest and Western United States, Alaska, Hawaii, Europe, Israel, and Mexico

Donna Walstrom
d - 303.734.3601
c - 720.829.7851 
f - 303.795.1989 
Email Donna

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