Effective Utility Management


Join us online this September 2021! Delivered in the GoToTraining online platform, AWWA's Effective Utility Management seminar is vitally important for all utility managers who want to get started on the path to developing an effectively managed and sustainable utility.  Based on the well-established Effective Utility Management (EUM) framework, the seminar shows participants how to use the Ten Attributes of an Effectively Managed Utility" and the "Five Keys to Management Success" to identify both areas of strength and opportunities for improvement AND how to get started in making meaningful changes in everyday operations.  Highlights of the two-day, virtual version include:  learning how to conduct an EUM self-assessment; how to use the results to identify priority areas to improve and the resources to help you; a progressive and interactive exercise in strategic planning; and interactive discussions on using measurement and benchmarking, implementing best practices in knowledge management, and addressing leadership challenges and issues.  

Online Seminar: September 30-October 1, 2021

Thursday Hours:  9:00-11:00 a.m.  &  1:00-3:00 p.m. Mountain Time (break between)

Friday Hours: 9:00-11:00 a.m.  &  1:00-3:00 p.m. Mountain Time (break between)

Please register a minimum of two weeks in advance in order to allow for shipping of materials. Registrations received after this mark will receive a partial PDF. 

Your online instructor will participate in real-time via webcam, PowerPoint presentation, group interaction, polling, conversation and more. Come prepared to engage in this online seminar! 

Who Attends

  • Utility leaders (executives, directors, general managers, and top level assistants and deputies) from large, medium, and small systems
  • Utility managers across the major functions of a utility -- Admin/HR, operations, customer service, finance, and engineering/planning
  • Utility governance - board members, commissioners, etc.
  • State primacy agency staff who work with utility managers on capacity development (financial, managerial, technical)
  • Consultants who work with all of the above

Online Seminar Registration Rates

2021 Registration Rates
AWWA Member 
AWWA non-member 
Online Seminar Registration   $245 $445

A unique access link will be provided to you after registration. This link may not be shared with other individuals - it is intended for one (1) student only. 

Cancellation Policy: Cancellations must be received in writing and faxed or mailed to AWWA. Phone cancellations are not accepted. All cancellations received 30 days prior to first seminar date will receive a refund, minus a 25% administrative fee. Cancellations within 30 days will not be refunded; however, substitute registrants are welcome, if pre-approved in writing.
Photo and Information Release: By registering for this event, you agree to allow AWWA to use your photo in any AWWA-related publication or website. 


  • How EUM can fit into your utility’s management practices.
  • How to use a tool based on the Ten Attributes to assess strengths and identify areas for improvement.
    About the relationship between EUM and the best practices of continual improvement including Deming’s P-D-C-A.
  • How to link your EUM priorities to strategic goals and objectives.
  • How to develop and use SMART measures to track and report your progress.
  • About the practices and programs that other utilities are using to capture and manage organizational knowledge.
  • How utility managers are tackling the leadership challenges of the day in the water sector.
  • How the EUM framework has been incorporated into a variety of tools and programs 
  • How to access the wealth of resources to help your utility improve



Jim Ginley is an independent management consultant with more than 32 years of experience in the municipal water sector, including more than 16 years on the headquarters staff of the Denver-based American Water Works Association (AWWA) and more than 15 years as a utility management and regulatory compliance consultant. His areas of expertise include strategic planning, organizational assessments, benchmarking, and performance improvement, as well as workshop and focus group facilitation and training. He has a broad-based background that touches all areas of the public water sector, from regulations and training, to operations and management of municipal and privately-owned water and wastewater agencies, both in North America and overseas. 

Ginley is active in both the American Water Works Association (AWWA) and the Water Environment Federation (WEF). He has been published in Journal AWWA, co-authored an AWWA guidebook on the AWWA/ANSI Utility Management System Standard (G-400), and authored a chapter in an award-winning water sector anthology, “Damned if We Don’t: Ideas for Accelerating Change around Water. His education includes both a BA in Biology from Kenyon College (Gambier, OH) and a Master of Environmental Management (MEM) from Duke University (Durham, NC).



For registration assistance, please contact service@awwa.org. For general questions, please contact the Conferences and Events Group