Effective Utility Management

This seminar is vitally important for all utility managers who want to get started on the path to developing an effectively managed and sustainable utility. This seminar is based on recent updates to the well-established Effective Utility Management (EUM) framework, which was originally developed by water sector leaders in 2007 and featured both the “Ten Attributes of an Effectively Managed Utility” and “Five Keys to Management Success.”

Who Attends 

• Utility leaders (executives, directors, general managers, and top level assistants and deputies) from large, medium, and small systems
• Utility managers across the major functions of a utility -- Admin/HR, operations, customer service, finance, and engineering/planning
• Utility governance - board members, commissioners, etc.
• State primacy agency staff who work with utility managers on capacity development (financial, managerial, technical)
• Consultants who work with all of the above


2019 Registration Rates
Non member 
Seminar Registration  
$625 $825

Cancellation Policy: Cancellations must be received in writing and faxed or mailed to AWWA. Phone cancellations are not accepted. All cancellations postmarked/fax-dated by early deadline will receive a refund, minus a 25% administrative fee. Cancellations post-deadline will not be refunded; however, substitute registrants are welcome, if pre-approved in writing.

Photo and Information Release: By registering for this event, you agree to allow AWWA to use your photo in any AWWA-related publication or website. Registrants may receive show-related and promotional emails from sponsors. AWWA uses a third party for this service, and at no time was your email disclosed to sponsors.


  • How EUM can fit into your utility’s management practices.
  • How to use a tool based on the Ten Attributes to assess strengths and identify areas for improvement.
    About the relationship between EUM and the best practices of continual improvement including Deming’s P-D-C-A.
  • How to link your EUM priorities to strategic goals and objectives.
  • How to develop and use SMART measures to track and report your progress.
  • About the practices and programs that other utilities are using to capture and manage organizational knowledge.
  • How utility managers are tackling the leadership challenges of the day in the water sector.
  • How the EUM framework has been incorporated into a variety of tools and programs 
  • How to access the wealth of resources to help your utility improve



Jim Ginley has worked for nearly 30 years in the municipal water utility sector, including more than 16 years on the headquarters staff of AWWA and more than 12 years as a water utility management and regulatory compliance consultant. He has a broad-based background that touches all areas of the public water sector, from regulations and training, to operations and management of municipal and privately owned water and wastewater agencies, both in North America and overseas. 

Ginley is active in both the American Water Works Association (AWWA) and the Water Environment Federation (WEF), including: past chair and a continuing member of the AWWA Strategic Management Practices Committee; member of the AWWA Water Utility Benchmarking Advisory Committee; member of the WEF Utility Management Committee and served as the co-chair of the 2014 AWWA/WEF Utility Management Conference; and created, chaired, and remains a member of the Rocky Mountain AWWA/WEA Joint Utility Management Committee.  Ginley has been published in Journal AWWA, co-authored an AWWA guide book on the AWWA/ANSI Utility Management System Standard (G-400), and authored a chapter in an award-winning water sector anthology, “Damned if We Don’t: Ideas for Accelerating Change around Water.” 

These manuals can be added to your seminar registration purchase by checking the G410 and G420 manual options (these are not required for the seminar).

The AWWA G410 Business Practices for Operation and Management manual is available to seminar registrants at a discounted cost of $40 for members (regular price $50) and $76 for nonmembers (regular price $86). 

The AWWA G420 Communications and Customer Relations Program manual is available to seminar registrants at a discounted cost of $49.60 for members (regular price $62) and $88.60 for nonmembers (regular price $101).

For questions regarding registration, lodging or general conference questions, please contact the Conferences and Events Group.