Advertise in Opflow

Opflow_coverOpflow presents new and established technologies and ideas that readers can apply to water treatment and distribution as well as wastewater operations.ers and executives with content focused on transformative ideas that can be applied in real-world situations.

Opflow By the Numbers

  • 55% of readers are from a public water supply company.*
  • 9 out of 10 water professionals ranked Opflow as excellent or good.***
  • 48% of Opflow readers value the publication the most for keeping them informed about new and established technologies.***
  • 69% of decision makers read Opflow at least once a month.***
  • 52% of influencers read Opflow monthly.***
  • 36,650 circulation**
  • 98,955 monthly reach*

Opflow Readers*...

  • 9% bought products or services advertised
  • 14% requested additional information from a company, sales rep., or distributor
  • 18% recommended/specified products
  • 38% discussed an ad/article with someone else in the company
  • 43% visited an advertiser’s website
  • 64% took one or more actions based on advertising

*November 2018 AdImpact, Signet Research, Inc.
**Based on July 2019 Subscribers
***June 2016 Readership Survey


Contact Your Territory Sales Manager

East and Southeastern United States, Asia, Australia, Canada, and South America

Pam Fithian 
d - 303.347.6138
c - 720.315.5407
f - 303.795.1989
Email Pam

Midwest and Western United States, Alaska, Hawaii, Europe, Israel, and Mexico

Nancy Mortvedt
d - 303.734.3442
c - 303.947.3895 
f - 303.795.1989 
Email Nancy


2020 Opflow Editorial Calendar

View PDF Calendar


 Order Deadline
 (Noon MST)

 Materials Deadline
 (Noon MST)

 Special Feature

 Additional Distrubution




 AWWA Standards

 International Symposium
 on Potable Reuse

 International Symposium
 on Biological Treatment




 AMR/AMI Implementation
 Workforce Strategies

 AWWA/WEF The Utility
 Management Conference™




 Member Filtration
 Groundwater Treatment

 Membrane Technology 
 Conference & Exposition

 Sustainable Water 
 Management Conference




 Leak Detection
 ACE Preview

 International Symposium
 on Inorganics




 Water Sampling/Testing Meters





 Drought Preparedness and Response
 Flushing and Cleaning



 5/22/20, Noon MT


 Storage Tank Maintenance
 Emerging Contaminants



 6/19/20, Noon MT


 Coagulation and Filtration
 SCADA Implementation 

 AWWA/WEF Transformative
 Issues Symposium


 7/24/20, Noon MT


 Wastewater Treatment
 Trenchless Technology



 8/21/20, Noon MT


 Pipeline Assessment
 Valve Selection

 Water Infrastructure 
 Conference & Exposition

 AWWA/SWAN International
 Smart Water Symposium


 9/25/20, Noon MT


 Filter Maintenance

 Water Quality Technology 
 Conference® & Exposition


 10/23/20, Noon MT


 Energy Management
 Fire Protection



Issue topics are subject to article availability and the discretion of the editor and do not define the entire issue. Every issue carries articles of general interest and broader scope than its specific topics.

Send editorial inquiries and submissions to the Opflow editor at opfloweditor@awwa.org

Direct advertising and Product Spotlight inquiries to the advertising manager at advertising@awwa.org.

Certification Corner

Monthly quiz with the types of questions found on certification exams, allowing Opflow readers to sharpen their skills and knowledge.

Annual contract: $3,280/issue
Six-month contract: $3,697/issue
Three-month contract: $4,007/issue

Cover Fold-Over

Direct readers straight to your advertisement with your logo and “See us on page __” right on the front cover. $1,200/issue




Highlight your product; includes full-color image and 75-word description as well as an online listing in the Product Marketplace. $995/issue

“Opflow keeps me informed of new technology and emerging challenges in the water/wastewater utility area.”
Manager, Government


2020 Opflow Member Rates

(published monthly)

  Size 1x 3x 6x 12x
 Two-Page Spread  $11,671 $10,564 $9,832 $8,955
 Full Page $8,207 $7,442 $7,127 $6,362
 Two-Thirds Page $6,274 $5,985 $5,561 $5,014
 One-Half Page $5,147 $4,822 $4,423 $4,180
 One-Third Page $4,299 $4,007 $3,697 $3,280


 Special Position  $500   
 Inside Front Cover $10,207  
 Inside Back Cover $8,602  
 Back Cover $10,899  

Prices can change without notice.




 Insert (bound-in or blow-in)


 Poster (polybag or bound-in)


Barrel Cover


  Faux Cover (one-sided or two-sided) 





View as PDF

Mechanical Specifications

  • Screen: 120/133
  • Printing: Web offset
  • Fonts: PostScript Type 1, no TrueType or font substitutions

PDF File Submission

High-resolution PDF file submission is preferred over sending native files for Journal AWWA and Opflow.

  • PDF/X-1a compliance (Note: PDF/X-1a is a PDF output option in InDesign, Photoshop, and Illustrator.)
  • No spot colors—must be CMYK, not RGB
  • All fonts must be embedded and transparencies flattened. (Note: These requirements are built into the PDF/X-1a preset.)
  • All elements must be high-resolution (300 ppi). Ink density 300%
  • Do not apply security to the file.
  • Use crop and bleed marks offset from the printable area.

General Guidelines

  • Do not send press releases for product ads.
  • Photo or logo files must be in .EPS, .TIF, or .JPG format and be named with the appropriate extension.
  • File resolution should be at least 300 ppi.
  • Do not compress the files.



 Two-Page Spread Live area: 15” × 10”
w/bleed: 17” × 11.375”

 Full Page Final trim: 8.375” × 10.875”
Live area: 7” × 10”
w/bleed: 8.875” × 11.375”

 Two-Thirds Page Vertical  
4.5625” × 10”

 One-Half Page Horizontal  
7” × 4.875”

 One-Third Page Square  
4.625” × 4.875”

 One-Third Page Vertical  
2.125” × 10”

 Binding  Perfect  


Email Art:

Upload art to AWWA:
FTP Site: ftp.awwa.org
Username: advertising
Password: AWWAadvertising