Opflow

Advertise in Opflow

Opflow cover Opflow presents new and established technologies and strategies for water treatment and distribution, as well as wastewater operations. Primary audience: hands-on water professionals and trade operators. Readers appreciate that Opflow delivers practical information that’s also easy to understand.

Opflow Readers Take Action

72% of Opflow readers say the content, including advertisements, has helped them make some decisions*
62% of readers passed along Opflowcontent to others, and 57% discussed specific articles with colleagues*
50% of all Opflow readers, including 49% of decision-makers, visited a company’s website after seeing ads in Opflow*
47% of Opflow readers, including 46% of decision-makers, researched a company, product, or service after seeing ads in Opflow*

Opflow By the Numbers

34,498 Average monthly circulation**
77% of monthly Opflow readers have sole responsibility for some purchasing decisions, and 71% have shared responsibility*
68% of readers read Opflow every month*
78% of readers look to Opflow to keep current on water-sector trends and technologies*
38% of readers browse ads in Opflow to be aware of products and services, and 27% search ads for products and services to meet specific needs*

*Opflow Reader Survey, 2020
**2021 Statement of Ownership, John Wiley & Sons Inc.

East and Southeastern United States, Asia, Australia, Canada, and South America

Pam Fithian
d - 303.347.6138
c - 720.315.5407
f - 303.795.1989
Email Pam

Midwest and Western United States, Alaska, Hawaii, Europe, Israel, and Mexico

Donna Walstrom
d - 303.734.3601
c - 720.829.7851
f - 303.795.1989
Email Donna

Editorial Calendar
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Rates
Specs

2022 Opflow Editorial Calendar

Issue	Topic	Due Dates	Bonus Distribution*
January/February	AWWA Standards Valves Membrane Water Filtration	Editorial: 9/1/2021 Sales Close: 11/29/2021 Materials Due: 12/6/2021	AWWA/AMTA Membrane Technology Conference & Exposition AWWA/WEF The Utility Management Conference™ and YP Summit
March	Water Reuse Source Water Protection	Editorial: 11/1/2021 Sales Close: 1/31/2022 Materials Due: 2/7/2022
April	Water Sampling/Testing ACE Preview	Editorial: 12/1/2021 Sales Close: 2/28/2022 Materials Due: 3/7/2022
May	Leak Detection Smart Water Solutions	Editorial: 1/3/2022 Sales Close: 3/28/2022 Materials Due: 4/4/2022
June	Drought Preparedness and Response Flushing and Cleaning	Editorial: 2/1/2022 Sales Close: 5/2/2022 Materials Due: 5/9/2022	ACE22
July/August	Storage Tank Maintenance SCADA Management	Editorial: 3/1/2022 Sales Close: 5/31/2022 Materials Due: 6/6/2022	Transformative Issues Symposium Water Infrastructure Conference & Exposition
September	Pipeline Assessment Trenchless Technology	Editorial: 5/2/2022 Sales Close: 8/1/2022 Materials Due: 8/8/2022	WEFTEC
October	Wastewater Treatment Valve Maintenance	Editorial: 6/1/2022 Sales Close: 8/29/2022 Materials Due: 9/6/2022
November	Filter Maintenance Disinfection	Editorial: 7/1/2022 Sales Close: 10/3/2022 Materials Due: 10/10/2022	Water Quality Technology Conference® & Exposition
December	Energy Management Fire Protection	Editorial: 8/1/2022 Sales Close: 10/31/2022 Materials Due: 11/7/2022

*2022 conference schedule may be revised. Issue topics are subject to article availability and the discretion of the editor and do not define the entire issue. Every issue carries articles of general interest and broader scope, in addition to the issue’s topic of focus.

Send editorial inquiries and submissions to the Journal AWWA editor at opfloweditor@awwa.org.

Direct advertising and Product Spotlight inquiries to the advertising manager at advertising@awwa.org.

Certification Corner

A 1/3 page ad in each issue, placed next to the quiz with the types of questions found on certification exams, allowing Opflow readers to sharpen their skills and knowledge.

Ten-issue contract: $3,085/issue
Six-issue contract: $3,282/issue
Three-issue contract: $3,491/issue

Cover Fold-Over

Direct readers straight to your advertisement with your logo and “See us on page __” right on the front cover. $1,200/issue

Marketplace

Highlight your product; includes full-color image and 75-word description as well as an online listing in the Product Marketplace . $995/issue

“Opflow keeps me informed of new technology and emerging challenges in the water/wastewater utility area.”
Manager, Government

2022 Opflow Member Rates

(published monthly)

Size	1x	3x	6x	10x
Two-Page Spread	$9,832	$9,340	$8,780	$8,253
Full Page	$7,275	$6,911	$6,497	$6,107
Two-Thirds Page	$5,985	$5,686	$5,345	$5,024
One-Half Page	$4,978	$4,729	$4,445	$4,179
One-Third Page	$3,675	$3,491	$3,282	$3,080

Special Position	Add $500
Inside Front Cover	$8,366
Inside Back Cover	$8,003
Back Cover	$9,021

Prices can change without notice.

PREMIUM OPTIONS:

Insert (bound-in or blow-in)

Poster (polybag or bound-in)

Barrel Cover

Faux Cover (one-sided or two-sided)

2022 OPFLOW DISPLAY AD SPECS

Mechanical Specifications

Screen: 120/133
Printing: Web offset
Fonts: PostScript Type 1, no TrueType or font substitutions

PDF File Submission

High-resolution PDF file submission is preferred over sending native files for Journal AWWA and Opflow.

PDF/X-1a compliance (Note: PDF/X-1a is a PDF output option in InDesign, Photoshop, and Illustrator.)
No spot colors—must be CMYK, not RGB
All fonts must be embedded and transparencies flattened. (Note: These requirements are built into the PDF/X-1a preset.)
All elements must be high-resolution (300 ppi). Ink density 300%.
Do not apply security to the file.
Use crop and bleed marks offset from the printable area.

General Guidelines

Do not send press releases for product ads.
Photo or logo files must be in EPS, TIF, or JPG format and be named with the appropriate extension.
File resolution should be at least 300 ppi.
Do not compress the files.

SIZE	MEASUREMENTS

Two-Page Spread	Live area: 15″ × 10″ w/bleed: 17″ × 11.375″

Full Page	Final trim: 8.375″ × 10.875″ Live area: 7″ × 10″ w/bleed: 8.875″ × 11.375″

Two-Thirds Page Vertical	4.5625″ × 10″

One-Half Page Horizontal	7″ × 4.875″

One-Third Page Square	4.625″ × 4.875″

One-Third Page Vertical	2.125″ × 10″

Binding	Saddle Stitch