Advertise in Opflow

Opflow by the numbers



79% of Opflow readers have taken action based on advertising.*

59% of readers are from a Public Water Supply Company.*

9 out of 10 water professionals ranked Opflow as excellent or good.**

48% of Opflow readers value the publication the most for keeping them informed about new and established technologies.***

69% of decision makers read Opflow at least once a month.***

52% of influencers read Opflow monthly.***

37,223 Circulation**

111,669 Monthly Reach*


You can impactfully influence the 111K+ monthly pass-along readers of Opflow and inspire them to discover your industry know-how.

*November 2017 AdImpact Report, Signet Research, Inc.
**Based on July 2018 Subscribers

***June 2016 Readership Survey


Contact Your Territory Sales Manager

2019 Opflow Editorial Calendar

View PDF Calendar

Month Order Deadline
(Noon MST)
Materials Deadline
(Noon MST)
Special Feature Additional Distribution
January 11/28/18 12/5/18 AWWA Standards
Valve Selection
Storage Tank Modifications
February 12/31/18 1/7/19 Membrane Filtration
Pump Efficiency
Membrane Technology
Conference & Exposition

Utility Management Conference™

March 1/29/19 2/5/19 Groundwater Treatment
Asset Management
GIS Integration
Sustainable Water
Management Conference
April  2/26/19 3/5/19 Leak Detection
ACE Preview
International Symposium:
Waterborne Pathogens
May 3/29/19 4/5/19 Technology Innovations
June  4/30/19 5/7/19 Fire Hydrant Maintenance
Drought Preparedness 
and Response
Water Reuse
July 5/29/19 6/5/19 Hydraulic Modeling 
Emerging Contaminants
August  6/28/19 7/5/19 Stormwater Management
SCADA Implementation
September 7/31/19 8/7/19 Residuals Management 
Wastewater Treatment 
Trenchless Technology
October 8/29/19 9/5/19 Pipe Repair
AMI Implementation
Gimmicks & Gadgets 
Contest Winners
Water Infrastructure 
Conference & Exposition

Water Quality Technology
Conference® & Exposition
November 9/30/19 10/7/19 Filter Maintenance
Corrosion Control
North American Water Loss
December 10/30/19 11/6/19 Energy Management 
Fire Protection


Send editorial inquiries and submissions to the Opflow editor at opfloweditor@awwa.org.

Issue topics are subject to article availability and the discretion of the editor and do not define the entire issue. Every issue carries articles of general interest and broader scope than its specific topics.

Certification Corner

Monthly quiz with the types of questions found on certification exams, allowing Opflow readers to sharpen their skills and knowledge.

Annual contract: $3,124/issue
Six-month contract: $3,521/issue
Three-month contract: $3,816/issue

Cover Fold-Over

Direct readers straight to your advertisement with your logo and “See us on page __” right on the front cover. $1,200/issue






Highlight your product; includes full-color image and 75-word description as well as an online listing in the Product Marketplace. $1,160/issue


Leverage Opflow’s audience with a two-page spread edited and laid out by AWWA staff. This is an attractive, cost-effective way to communicate the technical specifics of your product/service. $11,115 


 “Opflow keeps me informed of new
technology and emerging challenges in the
water/wastewater utility area.”

“Great publication. Keeps me
up to date on industry trends.”

Municipally Owned Public Water Supply


2019 Opflow Member Rates

(published monthly)

Size  1x 3x  6x  12x  

Two-Page Spread






Full Page






Two-Thirds Page






One-Half Page 
(horizontal only)






One-Third Page
(vertical or square)







Special Position $500  
Inside Front Cover $9,721  
Inside Back Cover $8,192  
Back Cover $10,380  

Prices can change without notice.




 Insert (bound-in or blow-in)


 Poster (polybag or bound-in)


 French Gatefold (includes clear polybag)


 Faux Cover (one-sided printing or
two-sided printing)


 Barrel Cover


Contact your Territory Sales Manager for pricing.


View as PDF

Mechanical Specifications

  • Screen: 120/133
  • Printing: Web offset
  • Fonts: PostScript Type 1, no TrueType or font substitutions


PDF File Submission

High-resolution PDF file submission is preferred over sending native files for Journal AWWA and Opflow.

  • PDF/X-1a compliance (Note: PDF/X-1a is a PDF output option in InDesign, Photoshop, and Illustrator.)
  • No spot colors—must be CMYK, not RGB
  • All fonts must be embedded and transparencies flattened. (Note: These requirements are built into the PDF/X-1a preset.)
  • All elements must be high-resolution (300 ppi). Ink density 300%
  • Do not apply security to the file.
  • Use crop and bleed marks offset from the printable area.


General Guidelines

  • Do not send press releases for product ads.
  • Photo or logo files must be in .EPS, .TIF, or .JPG format and be named with the appropriate extension.
  • File resolution should be at least 300 ppi.
  • Do not compress the files.



 Two-Page Spread Live area: 15” × 10”
w/bleed: 17” × 11.375”
 Full Page Final trim: 8.375” × 10.875”
Live area: 7” × 10”
w/bleed: 8.875” × 11.375”
 Two-Thirds Page Vertical  
4.5625” × 10”
 One-Half Page Horizontal  
7” × 4.875”
 One-Third Page Square  
4.625” × 4.875”
 One-Third Page Vertical  
2.125” × 10”
 Binding  Perfect  


Upload art to AWWA:
FTP Site: ftp.awwa.org
Username: advertising
Password: AWWAadvertising
Email Art: