Advertise in Opflow

Opflow coverOpflow presents new and established technologies and ideas that readers can apply to water treatment and distribution as well as wastewater operations. Readers appreciate that Opflow delivers content for practical use that's also easy to understand.

Opflow By the Numbers

  • Over 80% of readers use Opflow to stay up to date on industry news and trends.***
    62% read Opflow to learn about new products and technologies.***
    41% say they further investigate a product they saw advertised.***
    36,336 average monthly circulation**
    98,107 monthly reach*
    55% of readers are from a public water supply company.*

Opflow Readers*...

  • 9% bought products or services advertised.
  • 14% requested additional information from a company, sales rep, or distributor.
  • 18% recommended/specified products.
  • 38% discussed an ad/article with someone else in the company.
  • 43% visited an advertiser’s website.
  • 64% took one or more actions based on advertising.

*November 2018 AdImpact, Signet Research, Inc.
**2020 Statement of Ownership, John Wiley & Sons Inc.
***August 2019 Readership Survey


Contact Your Territory Sales Manager

East and Southeastern United States, Asia, Australia, Canada, and South America

Pam Fithian 
d - 303.347.6138
c - 720.315.5407
f - 303.795.1989
Email Pam

Midwest and Western United States, Alaska, Hawaii, Europe, Israel, and Mexico

Donna Walstrom
d - 303.734.3601
c - 720.829.7851 
f - 303.795.1989 
Email Donna


2021 Opflow Editorial Calendar

View PDF Calendar


 Order Deadline
 (Noon MST)

 Materials Deadline
 (Noon MST)

 Special Feature

 Additional Distrubution




 AWWA Standards
 AMI Strategies
 PFAS Treatment





 Water Reuse
 Member Filtration





 Water Sampling/Testing
 ACE Preview





 Leak Detection
 Smart Water Solutions





 Drought Preparedness and Response
 Flushing and Cleaning





 Storage Tank Maintenance
 SCADA Management

 AWWA/WEF Transformative
 Issues Symposium

 Utility Management Conference
 and YP Summit




 Pipeline Assessment
 Trenchless Technology

 Water Infrastructure 
 Conference & Exposition




 Water Treatment
 Valve Maintenance





 Filter Maintenance

 North American Water Loss

 Water Quality Technology 
 Conference® & Exposition




 Energy Management
 Fire Protection



Issue topics are subject to article availability and the discretion of the editor and do not define the entire issue. Every issue carries articles of general interest and broader scope than its specific topics.

Send editorial inquiries and submissions to the Opflow editor at opfloweditor@awwa.org

Direct advertising and Product Spotlight inquiries to the advertising manager at advertising@awwa.org.

Certification Corner

A 1/3 page ad in each issue, placed next to the quiz with the types of questions found on certification exams, allowing Opflow readers to sharpen their skills and knowledge.

Ten-issue contract: $3,085/issue
Six-issue contract: $3,282/issue
Three-issue contract: $3,491/issue

Cover Fold-Over

Direct readers straight to your advertisement with your logo and “See us on page __” right on the front cover. $1,200/issue




Highlight your product; includes full-color image and 75-word description as well as an online listing in the Product Marketplace. $995/issue

“Opflow keeps me informed of new technology and emerging challenges in the water/wastewater utility area.”
Manager, Government


2021 Opflow Member Rates

(published monthly)

  Size 1x 3x 6x 10x
 Two-Page Spread  $9,832 $9,340 $8,780 $8,253
 Full Page $7,275 $6,911 $6,497 $6,107
 Two-Thirds Page $5,985 $5,686 $5,345 $5,024
 One-Half Page $4,978 $4,729 $4,445 $4,179
 One-Third Page $3,675 $3,491 $3,282 $3,085


 Special Position  $500   
 Inside Front Cover $8,366  
 Inside Back Cover $8,003  
 Back Cover $9,021  

Prices can change without notice.


Insert (bound-in or blow-in)
Poster (polybag or bound-in)
Barrel Cover
Faux Cover (one-sided or two-sided)


View as PDF

Mechanical Specifications

  • Screen: 120/133
  • Printing: Web offset
  • Fonts: PostScript Type 1, no TrueType or font substitutions

PDF File Submission

High-resolution PDF file submission is preferred over sending native files for Journal AWWA and Opflow.

  • PDF/X-1a compliance (Note: PDF/X-1a is a PDF output option in InDesign, Photoshop, and Illustrator.)
  • No spot colors—must be CMYK, not RGB
  • All fonts must be embedded and transparencies flattened. (Note: These requirements are built into the PDF/X-1a preset.)
  • All elements must be high-resolution (300 ppi). Ink density 300%.
  • Do not apply security to the file.
  • Use crop and bleed marks offset from the printable area.

General Guidelines

  • Do not send press releases for product ads.
  • Photo or logo files must be in EPS, TIF, or JPG format and be named with the appropriate extension.
  • File resolution should be at least 300 ppi.
  • Do not compress the files.



 Two-Page Spread Live area: 15″ × 10″
w/bleed: 17″ × 11.375″

 Full Page Final trim: 8.375″ × 10.875″
Live area: 7″ × 10″
w/bleed: 8.875″ × 11.375″

 Two-Thirds Page Vertical  
4.5625″ × 10″

 One-Half Page Horizontal  
7″ × 4.875″

 One-Third Page Square  
4.625″ × 4.875″

 One-Third Page Vertical  
2.125″ × 10″

 Binding  Saddle Stitch  


Email Art: