Texas town and water district urge consumers to ‘Give a Drip’

In the town of Flower Mound, Texas, water conservation has a catchy new beat.

It’s called “Give a Drip,” a 90s-themed music video to increase public awareness about water conservation.

“That drip is way too precious 
what we waste, we can’t get back 
conservation is the key 
for the preservation of you and me”

The idea came about through a collaboration between town officials, who have long employed video for community engagement, and the Upper Trinity Regional Water District, which provides drinking water to Flower Mound and 28 other communities in north Texas.

“The town is seeing growth so it’s water in demand 
Got to cycle your soak, you might save a couple bands 
The OGs of the land, got to grow more native plants”

“We wanted to make this as fun as possible,” said Adam Caldwell, the senior video producer who crafted the original beat, dreamed up the lyrics, and produced and starred in the video. “Especially here in Texas, where it’s hot all the time … we wanted to show a healthy balance between conserving water and having fun with it.”

The campaign’s message is simple —conserve water, especially during peak summer months — and it’s set against vibrant visuals, playful lyrics, and a nostalgic vibe.

“Humor and entertainment go a long way,” said Melissa Demmitt, director of communications for the town of Flower Mound. “When we can incorporate those, we find that we get a lot of engagement.”

The video has been shared on the town’s social media platforms, in addition to its website and local government access channel. Upper Trinity Regional Water District also amplified the video, sharing it across its service area. Combined, the video has earned more than 183,000 views.

“They really knocked it out of the park,” said Blake Alldredge, water education coordinator at the Upper Trinity Regional Water District, who said the idea came up during one of their regularly scheduled collaboration calls. “Everyone thinks it’s hilarious — even the kids, the pre-teens — they all just love it.”

“People sing it back to us,” Demmitt added.

The “Give a Drip” video illustrates how utilities and government agencies can inform the public beyond flyers or other notices. “We’re not just a water district or municipal government [agency] telling people what to do,” Alldredge said. “We live here, we work here, and we want to have fun. We have serious messages, but we share them in a way that has personality — and we just try to build trust [with the community] that way.”

Additionally, Demmitt said, an unexpected perk of the video’s popularity is that it humanizes the agency. “We’ve even had new employees tell us they applied because they saw our videos and felt a sense of the morale and our brand here,” she said.

For utilities considering similar efforts, the team offers simple advice: collaborate, be approachable, and don’t be afraid to be silly. “If your audience sees you’re having fun with it, they’ll have fun too,” Demmitt said. “Just go for it.”