Public service announcements (PSAs) are noncommercial announcements that benefit their intended audience rather than the company that created them. For example, a PSA that provides consumers with information on their tap water differs from a paid ad that promotes the sale of bottled water. Most PSAs are produced by nonprofit organizations, but commercial, for-profit companies may also use them to promote nonprofit activities and events.
A few tips to keep in mind when you're trying to place your radio public service announcement:
In addition to airing your PSA on radio stations, you might consider delivering your message through your social media platforms and website.