Effective Utility Management Seminar

This two-day seminar presents important information for utility managers interested in recent updates to the 2008 Effective Utility Management (EUM) framework, originally developed by water sector leaders in 2008 featuring both the “Ten Attributes of an Effectively Managed Utility” and “Five Keys to Management Success.”

September 19-20, 2018 | Louisville, KY

Includes lunch on both days, a discount on optional materials and a CEU certificate showing 14 credit hours earned.

Registration Type

Member Rate
Nonmember Rate

Seminar Registration



These manuals can be added to your seminar registration purchase by checking the G410 and G420 manual options (these are not required for the seminar).

The AWWA G410 Business Practices for Operation and Management manual is available to seminar registrants at a discounted cost of $40 for members (regular price $50) and $76 for nonmembers (regular price $86). 


The AWWA G420 Communications and Customer Relations Program manual is available to seminar registrants at a discounted cost of $49.60 for members (regular price $62) and $88.60 for nonmembers (regular price $101).



Register Online  or contact Customer Service at 800.926.7337 (select option #1) or 303.794.7711

Cancellation Policy
No refunds will be granted for no-show or cancellations. However, substitute registrants are welcome 14 days before the seminar takes place.
Fax requests for substitutions to 303.347.0804.

Louisville Water Company
550 S 3rd St
Louisville, KY 40202


We recommend that you contact one of these hotels below to make a reservation. They are approximately 15-20 minute away from the training facility.   Transportation to the seminar is not included.


Embassy Suites by Hilton

Louisville Downtown


501 S 4th St.

Louisville, KY 40202



Hilton Garden Inn

Louisville Downtown


350 W Chestnut St.

Louisville, KY 40202



Hotel Louisville


120 W. Broadway

Louisville, KY 40202





  • How EUM can fit into your utility’s management practices.
  • How to use a tool based on the Ten Attributes to assess strengths and identify areas for improvement.
    About the relationship between EUM and the best practices of continual improvement including Deming’s P-D-C-A.
  • How to link your EUM priorities to strategic goals and objectives.
  • How to develop and use SMART measures to track and report your progress.
  • About the practices and programs that other utilities are using to capture and manage organizational knowledge.
  • How utility managers are tackling the leadership challenges of the day in the water sector.
  • How the EUM framework has been incorporated into a variety of tools and programs 
  • How to access the wealth of resources to help your utility improve


  • Utility leaders (executives, directors, general managers, and top level assistants and deputies) from large, medium, and small systems
  • Utility managers across the major functions of a utility -Admin/HR, operations, customer service, finance, and engineering/planning
  • Utility governance -- board members, commissioners, etc.
    State primacy agency staff who work with utility managers on capacity development (financial, managerial, technical)
  • Consultants who work with all of the above

​*Subject to change

Day One (7 Credit Hours)
7:30 - 8:00 a.m. Registration Open
8:00 - 9:00 a.m. Introduction to Effective Utility Management (EUM)
Ten Attributes of an Effectively Managed Utility and Five Keys to Management Success
 9:00 - 10:15 a.m. Focus on the Attributes - Assessing Current Condition
10:15 - 10:30 a.m. Break
 10:30 - 11:30 a.m. Identifying Area for Improvement
11:30 a.m. - noon Keys in Action: Intro to Continual Improvement Framework
noon - 1:00 p.m.
Lunch (Included)
1:00 - 2:15 p.m.
Keys in Action: Intro to Strategic Business Planning
2:15 - 2:30 p.m.
2:30 - 4:30 p.m.
Linking EUM Priorities to Strategic Goals and Objectives
Day Two (7 Credit Hours) 
8:30 - 10:15 a.m. Keys in Action: Intro to Measurement
10:15 - 10:30 a.m. Break
10:30 - 11:30 a.m. Using SMART Measures to track and report progress
 11:30 a.m. - noon  Special Topic: Other uses of EUM (benchmarking, small systems, etc.)
noon - 1:00 p.m. Lunch (Included)
1:00 - 2:15 p.m. Keys in Action: Intro to Knowledge Management
2:15 - 2:30 p.m. Break
 2:30 - 4:00 p.m. Keys in Action: Intro to Leadership
4:00 - 4:30 p.m.
Resources to Get You Started


Jim Ginley has worked for nearly 30 years in the municipal water utility sector, including more than 16 years on the headquarters staff of AWWA and more than 12 years as a water utility management and regulatory compliance consultant. He has a broad-based background that touches all areas of the public water sector, from regulations and training, to operations and management of municipal and privately owned water and wastewater agencies, both in North America and overseas.

Ginley is active in both the American Water Works Association (AWWA) and the Water Environment Federation (WEF), including: past chair and a continuing member of the AWWA Strategic Management Practices Committee; member of the AWWA Water Utility Benchmarking Advisory Committee; member of the WEF Utility Management Committee and served as the co-chair of the 2014 AWWA/WEF Utility Management Conference; and created, chaired, and remains a member of the Rocky Mountain AWWA/WEA Joint Utility Management Committee.  Ginley has been published in Journal AWWA, co-authored an AWWA guide book on the AWWA/ANSI Utility Management System Standard (G-400), and authored a chapter in an award-winning water sector anthology, “Damned if We Don’t: Ideas for Accelerating Change around Water.” 


For questions regarding registration, lodging or general conference questions, please contact the Conferences and Events Group.