Exhibitor Terms Conditions

These Exhibitor Contractual Terms and Conditions between the American Water Works Association (AWWA) 
and the Exhibitor are part and parcel of the Exhibit Space Reservation Form and Agreement (Agreement) 
between Exhibitor and AWWA which can be found at www.awwa.org/conferences/exhbitors The Exposition, to 
which these Exhibitor Contractual Terms and Conditions is applicable, is sponsored and managed by AWWA, a 
nonprofit corporation headquartered in Denver, Colorado.  For specific dates of the conference and exhibition, 
please refer to the Exhibitor Prospectus for the specific conference.

1. PURPOSE OF EXPOSITION: The exposition is an integral part of the conference, complementing the 
technical sessions and enabling registrants to interact with experts, examine and evaluate state-of-theart equipment, supplies, services, and technologies related to the water industry.  Exhibitor must plan its
exhibits for this purpose.

2. ELIGIBILITY:  Any company manufacturing or providing products for or services to the water industry is 
eligible to apply to become an exhibitor.  AWWA reserves the right to determine the eligibility of any 
exhibit or exhibitor in its sole discretion, and has the right to close or reconfigure any exhibit that is 
found to violate the agreement described herein during the course of the exposition.  Eligibility does not 
guarantee or entitle an applicant to exhibit, or to exhibit in a particular place, manner, or exhibit size.  
AWWA reserves the sole right and final authority to determine if exhibitor participation meets the 
broadest interests of the exposition and conference attendees and exhibitor group as a whole. 

3. ASSIGNMENT OF SPACE: The Exhibit Space Reservation Form and Agreement between Exhibitor 
and AWWA is the only means by which an exhibitor may reserve space.  Specific conditions of space 
assignment and deposits vary by conference. Each Exhibitor Prospectus contains exact amounts and 

AWWA will assign onsite space assignment appointments based on priority points.  In the case that 
AWWA does not conduct onsite space assignment for specific conference AWWA must receive
Exhibitor Space Reservation Form and Agreement between Exhibitor and AWWA by the space 
assignment date (see Exhibitor Prospectus for specific dates) to take advantage of priority points.  

Priority points are earned as follows:
  •  1 point is awarded for each 10’ x 10’ paid booth
  •  1 point is awarded for AWWA Organizational Membership (must be current through the end of the conference
  •  5 points are awarded for utilizing the AWWA Housing Bureau – ACE ONLY
Exhibitor’s total priority points may be used for the next specific AWWA conference to determine 
Exhibitor’s ranking for choosing booth location. Preferred booth location choices and booth separation
of Exhibitor cannot be guaranteed by AWWA.  After the space assignment date AWWA will assign 
exhibit space on a first-come, first-served space-available basis. AWWA reserves the right to assign or 
reassign Exhibitor’s booth space so that the arrangement of the exposition is in the best interest of all 
attendees and exhibitors.

Points are considered an asset of the exhibiting company.  In the case of a merger or purchase, the 
purchasing company must provide written proof of its purchase of the assets of that company. The 
parent company/purchasing company may use the higher points of the companies, thereby eliminating 
the lower points.  Priority points cannot be combined. If the acquired/purchased company wants to keep 
all or a portion of the points this must be negotiated as part of the sales document.Page 2 of 6
Loss of priority points may occur if Exhibitor does not comply with the Agreement.  If Exhibitor does not 
exhibit at a specific conference for two consecutive years all accumulated priority points well be lost.

4. PAYMENT POLICY: All booths are standard booth size units or multiples thereof.  Specific payment 
schedules vary by conference.  (Refer to Exhibitor Prospectus for schedules and amounts.)  If the 
Exhibitor does not pay on schedule, the Exhibitor’s space reservation may be cancelled and reassigned 
at AWWA’s discretion.

5. CANCELLATION AND REFUND POLICY: Exhibitor must give notice of cancellation to AWWA in 
writing.  If Exhibitor reduces the space reserved, this cancellation policy will apply to the cancelled 
portion of space, and AWWA reserves the right to relocate Exhibitor to new booth space to serve the 
best interests of the conference.  In fairness to all exhibitors involved and to AWWA, the above policies 
regarding space assignment, payments and refunds, will be strictly adhered to by AWWA.  Specific 
conditions of cancellation/refunds vary by conference.  See Exhibitor Prospectus for policies schedule.

6. REGISTRATION OF EXHIBITOR PERSONNEL: AWWA will provide three (3) complimentary 
registrations with Exhibitor’s purchase of each standard booth.  These complimentary registrations are 
for Exhibitor’s booth staff only and do not grant access to the technical sessions.  Additional 
registrations for exhibit personnel may be purchased at a nominal fee.  Registration forms and policies 
will be provided in the Service Kit.


A. Exhibitor agrees to limit the service and or materials/products displayed in its exhibit area to 
those purveyed by Exhibitor, with the exception of proprietary equipment used for the purpose 
of demonstrating the materials or services of Exhibitor. Such proprietary equipment may not be 
promoted in any manner.  

Exhibitor may not assign, sublet or share any part of the exhibit space contracted to it. Only 
division companies with a common parent company may lease booth space jointly, and a 
minimum of one standard booth per division is required. For program/directory listings, only one 
company name listing is allowed per each standard booth space.  

B. During show hours, each exhibit must be staffed by an Exhibitor representative.  Exhibitor and 
its representatives shall be dressed modestly in good business taste and shall conduct 
themselves in a professional manner at all times during the exhibition.

C. All material used by Exhibitor in exhibit booths must be fireproofed. and  Exhibitor must  obtain 
advance approval from the city fire marshal to use open flames, any kind of compressed gas or 
explosive fuels, heat or other potentially dangerous medium.  Exhibitor must furnish copies of all 
correspondence with the city fire marshal to AWWA Show Management.  Exhibitor accepts full 
responsibility for compliance with national, state, and city fire safety regulations.

D. Exhibitor’s equipment demonstrations and other sales presentations must be confined to 
Exhibitor’s booth, and at a noise level not offensive to nearby exhibitors.  Exhibitor must 
terminate any form of attention-getting device or presentation when crowds jam aisles or 
infringe upon other exhibitors’ areas.  Exhibitor may not use flashing lights or other distractions.

E. Exhibitor may not cement, nail, tack, tape or attach any material to any floor, wall, or column 
unless approved in advance by AWWA Show Management in writing.

F. Exhibitor business activities, give-aways and advertising matter may only be conducted and/or 
distributed within Exhibitor’s assigned booth.  Exhibitors and their representatives found 
canvassing the exhibit hall will be asked to leave the premises. Prizes, drawings, awards, 
raffles, lotteries, or promotion of special discount offers must be equally offered to all attendees, 
and only promoted within Exhibitor’s assigned booth.  Exhibitor is responsible for security and 
storage of give-away items. Exhibitor is not allowed to solicit, which includes placing signs or 
handouts on any conference hotel and convention center grounds or parking areas. Exhibitor 
should avoid bottled water as a give-away because the majority of the attendees work for 
municipal drinking water suppliers.  Water bottled by a utility may be provided.

G. Exhibitor is not permitted to sell products for delivery at the show. Orders may be taken for 
future delivery only. Show management is exempt from this restriction.

H. Exhibitor and its representative may not smoke at the exposition, sessions, and social functions. 

I. Any surveys by Exhibitor must be conducted within Exhibitor’s booth space only and 
must contain the following disclaimer in print on the survey:  “Data in this survey is not being 
submitted to or collected by the American Water Works Association”. Surveys require prior 
written approval from AWWA Show Management.  If Exhibitor or its representatives conduct
surveys outside the booth, AWWA will ask them to leave the premises.

J. Videotaping and photography are prohibited at all AWWA events, unless written 
permission is obtained from AWWA Public Affairs staff at least 7 days prior to the 
event. AWWA will consider giving permission to videotape only for editorial and noncommercial purposes.
AWWA prohibits without exception videotaping or photography for 
commercial or promotional purposes, or as part of any survey, summary, or other service to be
packaged, marketed and/or sold to current or prospective exhibitors. Violations of the foregoing 
by Exhibitor or its representatives may result in Exhibitor’s immediate removal from the 
exhibition or event premises, without prior notice, and Exhibitor will be prohibited from attending 
future AWWA events. Exhibitor may submit a request for permission to videotape for editorial 
purposes by completing the press application, available in the pressroom at www.awwa.org.

K. By requesting a digital file of the names, marks, and logos of the American Water Works 
Association (collectively, the “Marks”), Exhibitor agrees to be bound by the following 
restrictions: Exhibitor may depict the Marks solely in original, unmodified, unedited form, and
solely for purposes of announcing and publicizing Exhibitor’s attendance, exhibition, and/or 
sponsorship at a AWWA event, and solely for a pre and post promotion not to exceed five (5)
consecutive months. All other uses of the Marks are strictly prohibited. All benefit and goodwill 
derived from Exhibitor’s use of the Marks will inure to the benefit of AWWA. All materials on 
which the Marks appear must contain the following notice: “AWWA does not sponsor, endorse, 
or affiliate with the third party companies, products or services.”

8. ARRANGEMENT OF EXHIBITS: Exhibitor must display and arrange materials in such a manner so as 
not to obstruct sight lines of neighboring exhibitors.  All booth heights are subject to change 
based on height restrictions in the exhibit hall.

In-Line or Linear (non-island) Booths:
(examples: 8’x 10’ or 10’ x 10’ = 1, 8’ x 20’ or 10’ x 20’ = 2, 8’ x 30’ or 10’ x 30’ = 3, etc.)
  •  Maximum booth height of eight feet (8’).
  •  Maximum height for displays is 8’ from the back drape; ½ the depth of the booth.
  •  Height restriction of four feet (4’) imposed on all materials in the remaining space forward to the aisle.
  •  Products which in their normal configuration exceed 8’, will be permitted with prior approval from show management, however, logos or signs may not be attached to that portion of the product which extends above the 8’ height limitation 
Perimeter Wall Booths:
  •  Maximum height of twelve feet (12’).
  •  All of the above rules for In-Line or Linear booths apply.
Island Booths:
  •  A minimum of four standard booths placed in a 20’ x 20’ configuration is required.
  •  Maximum height of twenty feet (20’) for ACE
  •  Maximum height of sixteen feet (16’) for specialty conferences (may be lower based on exhibit hall ceiling heights).  
  •  The entire cubic content of the of the booth up to the maximum height of the booth may be used for display.
Hanging Signs:
  •  Only exhibitors with island booths are allowed to suspend from or attach signs, parts of exhibits or any other exhibit materials to the ceiling of the exhibit hall.  
  •  Maximum height of twenty feet (20’) from the floor to the top of the sign for ACE.
  •  Maximum height sixteen feet (16’) from floor to top of sign for specialty conference may be lower based on exhibit hall ceiling height).
  •  The sign must remain within the confines of booth space and will not extend out past contracted square footage.Page 4 of 6
Peninsula/End-Cap Booths:
  •  Not permitted

A. Exhibitor must provide booth carpet unless the exhibition is located in a room that is carpeted. If 
the Exhibitor has not ordered booth carpet by one hour prior to the end of exhibitor move-in, 
AWWA will order the carpet and Exhibitor agrees to pay for all charges incurred.  AWWA is not
liable for damages that may occur during Exhibitor’s set-up of its exhibit.

B. Exhibitor shall keep assigned space neat and clean at all times. 

C. All exposed parts of displays and/or equipment must be finished or covered by Exhibitor in a 
professional manner so they do not present an unsightly appearance when viewed from 
adjoining booths or aisles.  Where it deems necessary, AWWA may order masking drape at 
Exhibitor's expense, without prior consent or knowledge of the Exhibitor.  


A. Helium balloons may not be used by Exhibitor as part of any exhibit. Cold air balloons are 
permitted with prior written approval of AWWA.

B. Exhibitor may not use overhead roofs or bridge-type structures or carpet, across aisles.  Any 
booth with an overhead room or cover must receive prior approval from AWWA and the Fire 
Marshal.  Exhibitor will be required to provide fire extinguisher, smoke alarms and other 
protective equipment.

C. Exhibitor may use mobile or trailer displays only in certain areas along perimeter walls where 
height permits.  AWWA permission must be obtained by Exhibitor prior to use of this type of 

D. Exhibitor shall limit raised floors or platforms for addressing visitors and/or demonstrating 
exhibits to 1’ above the floor, and space must be left within Exhibitor's area to accommodate 

E. Exhibitor may not serve popcorn in the exhibit hall without prior written approval from AWWA.  
Exhibitor is responsible for the additional cleaning expenses related to serving popcorn.

F. Photography or Video Recording: Exhibitor shall not photograph or video tape the exhibit or 
product of another exhibitor without permission.  If Exhibitor violates this rule, Exhibitor agrees 
to surrender film or tape immediately at the request of AWWA. 


A. Space Abandonment: Any space not claimed and occupied by the end of Exhibitor’s move-in
may be resold or reassigned by AWWA without obligation of AWWA for any refund whatsoever.

B. Early Teardown: All exhibits of Exhibitor must remain intact and staffed until the exposition 
closes and may not be dismantled or removed before that time.

12. CONTRACTOR SERVICES: Complete information, instructions, schedules, and prices regarding 
shipping, drayage, labor for installation and dismantling, electrical, furniture or carpets, is included in 
exhibitor service manual. 

If Exhibitor intends to use a non-AWWA designated contractor for installation and dismantling or other 
services, Exhibitor must complete an exhibitor-appointed contractor form and return it to AWWA fortyfive (45) days prior to the conference.  Exhibitor’s contractor must order any labor needed, in addition to 
its full-time employees, from the official AWWA service contractor.  All outside contractors must comply 
with AWWA Exhibitor Contractual Terms and Conditions, provide a certificate of insurance for liability 
and workmen's compensation to AWWA, and report to the registration counter for a pass before 
entering exhibit hall.  Exhibitors and Exhibitor’s contractors are required to observe all union contracts in 
effect.  Tipping is strictly forbidden for any personnel providing services to exhibitors. 

13. CHILDREN: During show hours children of Exhibitor or its representatives must be accompanied by an 
adult at all times in exhibit hall.

No one under the age of 16 is allowed in the Exhibit Hall during move-in, move-out, or non-show hours.  
Children 16 and over, who are assisting with set-up or tear-down, must be covered by the Exhibitor’s

14. OFF PREMISES ACTIVITIES: Exhibitor may not conduct any activity outside of the exhibit area during 
show hours that will potentially remove any portion of the attendee audience from the exposition or any 
part of the conference, i.e. the opening general session or the professional session hours.  This 
prohibition includes but is not limited to live demonstrations of equipment at sites, plants or other offpremises locations, and hospitality suites, receptions, luncheons or other social or educational events at 
hotels or restaurants by Exhibitor.

15. HOSPITALITY BOOTH FUNCTIONS: AWWA requires that a licensed bartender serve all alcohol.  Selfservice bars are prohibited.  Exhibitor shall defend, indemnify and hold AWWA, its directors, officers, 
employees, agent and members harmless from and against any and all losses, damages, claims 
expenses and liabilities of any kind, including costs of defense thereof, caused by or arising from 
Exhibitor’s sale or service of alcoholic beverages.  If Exhibitor receives permission to serve alcoholic 
beverages, Exhibitor must provide to AWWA a certificate of insurance showing coverage for Liquor 
Liability and naming AWWA Show Management as additional insured.

16. LIABILITY:  Exhibitor agrees that neither AWWA nor the Leased Exhibit Facility assumes any 
responsibility for protection and safety of Exhibitor, its representatives, agents, employees, exhibits or 
property of exhibitors or its representatives.  Any guard service, security room, or other protective 
measures that AWWA may take shall be deemed to be purely gratuitous on its part, and AWWA shall 
have no responsibility for effectiveness or failure of such measures, or for conduct of personnel involved 
therein.  Exhibitor agrees to indemnify and hold harmless AWWA, including its officers, directors, 
agents, employees, contractors, assignees, and insurers, and the other exhibitors at the conference 
from and against any and all claims, losses, damages, liabilities and expenses, including attorneys fees, 
consultant fees, and court costs, incurred by AWWA, the Leased Exhibit Facility or other exhibitors in 
defending against or satisfying or compromising any such claim arising out of any injury to persons or 
property caused by any act or omission of Exhibitor or its representatives, agents, employees or 

Exhibitor shall have general liability insurance of not less than $1,000,000, covering any and all claims 
for injuries to persons in or upon the assigned booth space, including all injuries or damages from 
booths, signs, or other apparatus or equipment now or hereafter erected on such space, and the 
insurance policies required hereunder shall name AWWA as an additional insured. Exhibitor shall 
furnish AWWA with evidence of such insurance coverage upon AWWA’s request.

17. AMERICANS WITH DISABILITIES ACT:  Exhibitor is reminded that nondiscrimination and disability 
laws ensure equal access to all participants at AWWA events.  It is the responsibility of the Exhibitor to 
make its booth space fully accessible to persons of all races, colors, national origins, genders, 
disabilities and other protected classifications and to comply with all applicable laws and regulations, 
including without limitation the American with Disabilities Act.

18. CHANGE OF LOCATION OR CANCELLATION OF EXPOSITION: Should for any reason the selected 
meeting place not be available for exhibiting or should other contingencies prevail which, in the opinion 
of AWWA, would prohibit or greatly limit attendance at the Conference, AWWA has the right to cancel 
the exposition or move the location to another facility or city at the discretion of the AWWA Board of 
Directors, and shall not be liable for any expenses incurred by reason thereof.  In event of cancellation 
of the Exposition, AWWA will credit all space charges paid by Exhibitor to the rescheduled event or 
another AWWA product, event or service.

19. INTERPRETATION AND ENFORCEMENT: Exhibitor agrees to abide by these terms and conditions
when the Exhibit Space Reservation Form and Agreement between Exhibitor and AWWA is signed by 
the parties, and these terms and conditions become part of the contract between the exhibitor and 
AWWA.  This Agreement shall be construed in accordance with the laws of the State of Colorado and 
venue for any lawsuit arising out of this Agreement shall be in the Denver District Court, State of 
Colorado.  This Agreement constitutes the entire agreement between the parties with respect to the 
subject matter herein, and supersedes all previous written or oral agreements between the parties with 
respect to such subject matter. Violation of these provisions could result in Exhibitor’s immediately
dismissal from the exposition without refund or appeal.