Partner with AWWA

Advertising & Marketing Opportunities



2018 Media Kit (PDF, 16 MB)

The American Water Works Association, established in 1881, is the largest nonprofit, scientific and educational association in the world, dedicated to managing and treating water, the world’s most important resource. With more than 50,000 members, AWWA provides solutions to improve public health, protect the environment, strengthen the economy, and enhance our quality of life. 


  • Advocates for safe and sustainable water
  • Offers education to water professionals
  • Collects and shares knowledge
  • Creates volunteering opportunities

Utilize AWWA to connect with a diverse audience in both the water and wastewater sectors and educate your future clients on your company’s expertise. Marketing with AWWA guarantees your message and brand are delivered with the most trusted source of information in the water and wastewater industry. 

Let AWWA help you achieve your goals, from awareness to engagement to new business.

AWWA Advertising Department

6666 West Quincy Avenue
Denver, CO 80235-3098
Phone: 303.347.6233
Fax: 303.795.1989

Print Advertising

Mechanical Specifications

  • Screen: 120/133

  • Printing: Web offset

  • Fonts: PostScript Type 1, no TrueType or font substitutions 

General Guidelines

  • Do not send press releases for product ads

  • Photo or logo files must be in .EPS, .TIF, or .JPG format and be named with the appropriate extension

  • Resolution of files should be at least 300 ppi

  • Do not compress the files 

PDF File Submission

High-resolution PDF file submission is preferred over sending native files for Journal - American Water Works Association and Opflow.

  • PDF/X-1a compliance (Note: PDF/X-1a is a PDF output option in InDesign, Photoshop, and Illustrator.)

  • No spot colors—must be CMYK, not RGB

  • All fonts must be embedded and transparencies flattened. (Note: These requirements are built in to the PDF/X-1a preset.)

  • All elements must be high-resolution (300 ppi). Ink density 300%

  • Do not apply security to the file

  • Use crop and bleed marks offset from the printable area

Website Advertising

Banner Dimensions

  • Homepage: 728 × 90 pixels horizontal

  • Skyscraper: 120 × 600 pixels vertical

  • Webpack: 120 × 240 pixels vertical

All Website Banner Ads Should:

  • Be in .GIF, .JPG, or .PNG format

  • Be sized as small as possible while maintaining image quality, but in no case can they be larger than 80KB for nonanimated ads or 200KB for animated ads (HTML5 or animated GIF)

  • Be secure: https (AWWA has a secure website, so if you’re providing a third party tag it must also be secure)  

Not Permitted:

  • Audio

  • Animation run time longer than 5 seconds

  • Loop more than twice

  • Animation, for homepage banners

  • Blinking, flashing, oscillating or otherwise intermittent images

  • Fly-out, fly-in, expanding, page overlay, or interstitial effects

  • Forms or other mechanisms to collect data, including contact information

  • Accessing a user’s webcam, microphone, or clipboard 

FTP Site:
Username: advertising
Password: AWWAadvertising


Advertising Specifications (PDF)

Journal AWWA and Conference Programs*

Full-page final trim  8" × 10.75" 
Full-page live area 7.25" × 10"
Full-page bleed 8.25" × 11"
Spread—live area 15" × 10"
Spread bleed 16.25" × 11"
2/3-page vertical 4.625" × 9.25"
1/2-page horizontal
7" × 4.875"
1/2-page vertical 3.375" × 9.25"
1/3-page square**
4.625" × 4.875"
1/3-page island†
4.625" × 4.875"
 1/3-page vertical 2" × 9.25"
 1/4 page 3.375" × 4.875"
 Binding: Perfect  


Full-page final trim 8.375" × 10.875"
Full-page live area 7" × 10"
Full-page bleed 8.875" × 11.375"
Spread—live area 15" × 10"
Spread bleed 17" × 11.375"
2/3-page vertical 4.5625" × 10"
1/2-page horizontal
7" × 4.875"
1/3-page square
4.625" × 4.875"
1/3-page vertical 2.125" × 10"
 Binding: Saddle Stitch  


*Not all sizes available for every conference.
**Not available for Conference Programs.
†Not available for Journal AWWA.

Ordering & Policies

Agency discounts on gross billing are offered to recognized agencies, unless otherwise stated.

Agency discounts will be revoked retroactively on unpaid balances 60 days after billing date.

Any advertising (other than cover-position display advertising) that is cancelled after the Materials Deadline for an issue will be charged the full 100% ordered ad/insertion price, which will be nonrefundable.

Any advertising (other than cover-position display advertising) that is cancelled less than 90 days prior to, but not after, the Materials Deadline will be charged 50% of the ordered ad/insertion price.

Any advertising (other than cover-position display advertising) that is cancelled more than 90 days prior to the Materials Deadline will be charged 25% of the ordered ad/insertion price.

In the case of any cancelled cover-position display advertising, the advertiser and/or its advertising agency will be responsible for 100% of the ordered ad/insertion price unless and until the cover placement ad space is resold for the same price.

In addition to the aforementioned applicable charges and conditions, advertisers who order a series of advertising but who do not complete insertion of the full number and size of originally ordered series of advertising within 12 months from the date of their first insertion will incur short-rated fees, namely, that advertising run during such 12-month period will be re-billed to the advertiser at a higher per insertion rate without the previously offered volume discounts.

Uniform Guidelines for Advertisements with the American Water Works Association (AWWA)

A.  Purpose

The following guidelines govern advertising in all publications, venues, events, classifieds and communication media of the American Water Works Association (“AWWA”), including without limitation print and electronic publications, websites, circulars, pamphlets, articles, emails, and mobile applications (collectively, “AWWA Advertising”).

"Advertising" and “advertisements" include website banners, contextual advertising, sponsored content, and advertising by for-profit and nonprofit entities.  “Advertorial” is advertisement giving information and promoting a product, service or company but resembling an editorial or journalistic article

B.  Absolute Discretion

AWWA at all times maintains absolute and sole discretion with respect to interpretation and enforcement of these guidelines, and all other issues related to AWWA Advertising. AWWA may change these guidelines at any time in its sole discretion by posting revised guidelines.

AWWA’s acceptance of any advertisement shall in no event constitute an endorsement of the product(s) and/or service(s) advertised or of the entity that advertises, manufactures, distributes, or promotes the products or services.

C.  Uniform Guidelines

1.  All advertising submitted to AWWA is subject to AWWA’s review and approval, in AWWA’s absolute and sole discretion.  AWWA’s acceptance of an advertising does not guarantee or entitle the advertiser to circulation of the same advertising in the future.  No person or entity has the right to advertise in any AWWA Publication.

2.  All advertising must meet or exceed AWWA’s standards of quality and ethics, and be consistent with AWWA’s public mission, as determined in AWWA’s sole discretion.

3.  AWWA may reject any advertisement for any and for no reason.  The following are non-exhaustive examples of advertisement that should not be submitted to AWWA, and are likely to be rejected by AWWA, even if factually accurate:

  • Advertising containing factually inaccurate or incomplete statements, data or statistics, false or exaggerated claims, or embellished content;

  • Advertising that is fraudulent, deceptive, misleading, including by omission of information, disparaging or unfair about the advertiser’s or any other party’s products or services;

  • Advertising that offends, ridicules, discriminates (whether by inclusion or exclusion), disparages, attacks, harasses or makes generalizations about any individual, group of individuals, or organization on the basis of age, gender, race, ethnicity, religion, national origin, sexual orientation, marital status, disability, physical appearance, or any other classification or status deemed inappropriate by AWWA;

  • Advertising containing material that is morally offensive, illicit, or not family-friendly,

  • Advertising that misuses, infringes or misappropriates the intellectual property rights of any other party, or promotes or offers counterfeit products or services;
  • Advertising for alcohol, tobacco, marijuana, weapons, firearms, ammunition, fireworks, explosives, gambling, gaming, pornography or adult-oriented themes, recreational drugs or related equipment or paraphernalia, instructions for the manufacture, use or concealment of any of the foregoing, or for any product or service that is inherently dangerous or objectionable;

  • Advertising for products or services to engage in or conceal engaging in dishonest or illegal activities;
  • Advertising to solicit plaintiffs for class action or similar lawsuits, or announcing intent to litigate or pending litigation;

  • Advertising that compares the advertisers products or services to the products or services of another identified party in a disrespectful or degrading manner;

  • Advertising of a political nature;

  • Advertising that is not related to or relevant to AWWA’s mission or the AWWA Publications;

  • Advertising that violates any other governing law, regulation or ordinance.  

4. All advertorials must additionally comply with the following:

  • The word “Advertisement” must appear in boldface type (minimum 12 pt font size) at the top and center of each page of the advertorial

  • The design, layout and content of the advertorial must be readily and clearly distinguishable from other editorial content.

  • The advertiser’s company logo must appear prominently on each page.

  • Two advertorial may not exceed two pages.

D.  Submission and Review

1. All advertisements submitted to AWWA will be subject to AWWA’s review and approval.

2. AWWA has the right, but not the obligation, to approve, refuse, make further inquiries or require modifications to any advertisement submitted to AWWA.

3.  AWWA review of advertisement or requirement for modifications does not constitute AWWA’s endorsement of either the advertiser, the products or services advertised, or the factual accuracy or general propriety of the advertisement.

4.  AWWA reserves the right to discontinue publication of previously accepted advertisement at any time if it becomes aware of any conflict or violation of these guidelines.  Such discontinuation does not relieve the advertiser of its obligation to pay for the advertising or entitle it to any refund.

5.  AWWA is not responsible or liable to any party for accepting or publishing advertising that does not meet the requirements of this guideline, it being understood that AWWA has the right, but not the obligation, to proactively monitor, research, or enforce compliance with these guidelines. 

6.  AWWA has the right, but not the obligation, to inspect and monitor the websites or advertisers or to which and advertisement hyperlinks.  AWWA may reject or discontinue publication of an accepted advertisement if AWWA objects for any reason to the website hyperlinked in an advertisement run in an AWWA Publication.

7.  If AWWA is notified of an objection to an advertisement, it will review the allegations and its determination of whether to accept or delete the subject advertisement is final and binding on the advertiser and the objecting party.