Strategic Plan

Strategic Plan


A better world through better water


Providing solutions to effectively manage water, the world’s most important resource


Protect Public Health
Safeguard the Environment
Share Best Practices 
Inspire Innovation 
Foster Diversity and Inclusion

Download Strategic Plan (PDF)


Strategic Goals

Strategic Objectives

Member Engagement
& Development

AWWA will be the
association of choice
for water utilities,
professionals, and

  • Enhance the value experience for members 
  • Strengthen the relationship of members with AWWA 
  • Retain and grow our membership across all membership categories

Organizational Stewardship 

AWWA will effectively and efficiently use its resources to serve its members and the water community





  • Enhance the long-term viability of AWWA by enhancing revenue growth 
  • Enhance the effectiveness of the business relationship between the Association and its Sections 
  • Improve the alignment of the Association’s program portfolio to meet member needs 
  • Increase investments in the Association’s drinking water and total water solutions offerings 
  • Improve the effectiveness of the volunteer leadership in guiding the Association 
  • Improve the use of technology to create greater efficiency and effectiveness

Knowledge Creation
& Exchange

AWWA will be the authoritative resource on water




  • Advance and expand the Association’s knowledge resources to include additional drinking water and total water solutions
  • Increase the coordination and collaboration of educational programs and services between the Association and its Sections
  • Increase the variety of effective distribution channels through which members can access AWWA knowledge resources
  • Increase the relevancy of the Association’s knowledge resources for global water professionals

Water Policy
& Leadership 

AWWA will be recognized as the valued and credible voice for water

  • Enhance AWWA’s credibility with decision makers
  • Advance public awareness and clarity on water issues and the value of water
  • Engage media with credible information to advocate for water
  • Increase Section and member participation in advancing the Association’s water policy and leadership
  • Strategically partner to advance AWWA's water policy and leadership