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Transformative Issues Webinar: Deliver the Message Where it Matters: Strengthening Public Trust Through Targeted Communications

Friday, August 13, 2021 @ 11:00 AM - 12:15 PM

According to a national survey conducted in 2020 by AWWA and Morning Consult, consumers who recall receiving communication from their water utility in the last year are more satisfied with their water, more likely to rate their water quality as excellent, and perceive their water to be safer than those who did not recall any communications. The survey also captured results that varied according to income and race. How can targeted communications be used to reach all water utility customers, including the most vulnerable populations? Join this conversation, incorporating diverse perspectives, for an insightful look at reaching the hard to reach and the role communications plays in strengthening public trust.

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