As first reported in an advisory distributed on Jan. 16, AWWA anticipates the Environmental Working Group (EWG), an advocacy organization, will release a report on per- and polyfluoroalkyl substances (PFAS) tomorrow. The report will indicate that EWG’s independent sampling has found PFAS in drinking water in dozens of U.S. cities. Some utilities have already been contacted by media seeking comment on the report, so utilities should be prepared to answer questions arising from the report. Utilities contacted by media about the EWG report may want to draw on information from the new AWWA Briefing on PFAS , which is designed to help water utility professionals explain PFAS to general audiences in a simple way. It includes information about PFAS sources, removal and treatment options, health impacts and cost estimates as well as AWWA’s guiding principles regarding PFAS regulations. Utilities can also take advantage of the just-released Trending in an Instant: A Risk Communication Guide for Water Utilities (members only). When speaking with non-technical audiences about PFAS, AWWA advises utilities to: Demonstrate empathy and care for your customers, acknowledging that the report may raise questions. Explain that your utility is committed to the protection of public health. Emphasize your willingness to talk about PFAS and other water quality concerns with transparency. [Provide AWWA Briefing on PFAS if helpful]. Underscore that your utility provides superior water quality that surpasses the standards under the Safe Drinking Water Act. Report what you know about PFAS in your community, including any information from UCMR monitoring. Explain that potential human health impacts related to PFAS from all sources – water, food, firefighting foams, etc. -- are still being studied and more research is needed. If possible, coordinate with a trusted public health professional to provide supporting information on PFAS health impacts and research. Invite them to learn more about water quality from your utility’s consumer confidence report and other materials, emphasizing that the more people know about your water quality, the higher confidence they will have. Additional information is available on AWWA’s PFAS Resource page , including: The AWWA Briefing on PFAS PFAS Cycle Infographic Summary of State Regulation to Protect Drinking Water Treatment Overview and Prevalence Monitoring, Sampling, Analysis EPA Methods for PFAS in Drinking Water Information can also be found on AWWA's DrinkTap page on PFAS . Questions can be directed to Greg Kail , AWWA’s director of communications.