AWWA anticipates that the Environmental Working Group (EWG), an advocacy organization, will release a report on per- and polyflouoroalkyl substances (PFAS) – likely on Jan. 22 -- indicating EWG has found PFAS in drinking water in dozens of U.S. cities. The report is expected to indicate some of the highest levels were found in Miami, Philadelphia, New Orleans and the northern New Jersey suburbs of New York City. According to our best information, EWG collected its own sampling and had samples tested at an independent laboratory. While AWWA does not have details of the anticipated report (e.g. which PFAS were detected and at what levels), utilities should be prepared to answer questions from consumers and media arising from the report. The AWWA Briefing on PFAS is a new, 16-page tool designed to help water utility professionals explain PFAS to general audiences in a simple way. It includes information about PFAS sources, removal and treatment options, health impacts and cost estimates as well as AWWA’s guiding principles regarding PFAS regulations. Utilities can also take advantage of the just-released Trending in an Instant: A Risk Communication Guide for Water Utilities (members only). When speaking with non-technical audiences about PFAS, AWWA advises utilities to: Demonstrate empathy and care for your customers, acknowledging that the report may raise questions. Explain that your utility is committed to the protection of public health. Emphasize your willingness to talk about PFAS and other water quality concerns with transparency. [Provide AWWA Briefing on PFAS if helpful]. Underscore that your utility provides superior water quality that surpasses the standards under the Safe Drinking Water Act. Report what you know about PFAS in your community, including any information from UCMR monitoring. Explain that potential human health impacts related to PFAS from all sources – water, food, firefighting foams, etc. -- are still being studied and more research is needed. If possible, coordinate with a trusted public health professional to provide supporting information on PFAS health impacts and research. Invite them to learn more about water quality from your utility’s consumer confidence report and other materials, emphasizing that the more people know about your water quality, the higher confidence they will have. Additional information is available on AWWA’s PFAS Resource page , including: The AWWA Briefing on PFAS PFAS Cycle Infographic Summary of State Regulation to Protect Drinking Water Treatment Overview and Prevalence Monitoring, Sampling, Analysis EPA Methods for PFAS in Drinking Water Information can also be found on AWWA's DrinkTap page on PFAS . Questions can be directed to Greg Kail , AWWA’s director of communications.