AWWA on Thursday will release the results from a U.S. consumer poll on 'Perceptions of Tap Water.' The poll was conducted by Morning Consult on behalf AWWA in June. The survey results indicate: Nearly 80% of respondents say the quality of their tap water is excellent or good, although those percentages are lower among Black or Hispanic respondents. Fewer than 10% of Americans reported their tap water quality has decreased over the past five years. People who recall receiving communication from their water utility in the past year report higher satisfaction with their water (85%), are more likely to rate their water quality as 'excellent' (36% excellent vs. 24% 'excellent' among those who did not recall receiving communication) and indicate their water is safer (86%) than those who did not recall any communication. AWWA/Morning Consult will issue a press release about the survey on Thursday and share an infographic highlighting key results. More complete results will be posted to AWWA’s web site. Utilities should be prepared for the possibility of media calls related to perceptions of tap water in their own communities. Among the survey’s other findings are: In an open-ended analysis of how adults rate the quality , safety , and satisfaction of their water, current perceptions of water seem judged by the taste , look , and smell . The decision to drink bottled water is driven by convenience, but demographic variables such as community-type and income-level also play a role. By better informing water utility customers about infrastructure updates, the environmental benefits of drinking tap water, and the filtration processes, utilities can improve the reputation of tap water. Respondents served by water utilities are split on their awareness of frequent water testing. The survey may also generate questions about community stewardship/environmental justice. AWWA offers several tools that could prove to be useful. Among them are: A Water Utility Manager’s Guide to Community Stewardship Affordability compendium Thinking Outside the Bill Utilities should also prepare to answer questions about how they are communicating with customers, particularly in disadvantaged areas. AWWA’s Trending in an Instant: A Risk Communication Guide for Water Utilities may be a helpful resource. Questions can be directed to Greg Kail , AWWA's director of communications, or Adam Carpenter , AWWA's energy and environmental policy manager.