Today’s digital media environment requires water utilities to build public trust through frequent, proactive communications and to be prepared for media events that can threaten to damage relationships with customers and the broader public. To help utilities better understand and succeed in this new communications culture, AWWA has released a new guide, Trending in an Instant: A Risk Communication Guide for Water Utilities . The full, 80-page guide is available as a benefit of AWWA utility membership. A smaller executive summary version is available to all AWWA members. This guide draws on best practices and recommendations from water utilities and includes tools, case studies and reference sheets to respond to high-profile communication issues. As a resource, the guide is designed to help water professionals: Understand today’s communication environment and opportunities created by social media and risk communication; Build standing in their communities as trusted information sources; Respond effectively to community concerns that may stem from misinformation; Learn from other utilities that have experienced a negative media cycle and maintained their reputation; and Access recent utility-focused communication research. Questions can be directed to Amber Wilson , AWWA’s senior communications manager.