Water utilities should be aware of a new book by environmental activist Erin Brockovich that is critical of water quality and management. Titled 'Superman’s Not Coming: Our National Water Crisis and What We the People Can Do About It,' the book focuses on several water-related issues, including TCE, PFAS, lead and Chromium 6. In promoting the book through the media , Brockovich is encouraging consumers to get involved in their water issues, host community meetings, use social media to create discussion groups. As the book is promoted, utilities may receive questions from either media or customers. AWWA members are encouraged to take advantage of the new document from the Public Affairs Council, Trending in an Instant: A Risk Communication Guide for Water Utilities . (Log-in required.) The guide includes recommendations and best practices to assist in: Understanding today’s communication environment and the opportunities created by social media and risk communication Building your standing in the community as a trusted information source Responding effectively to community concerns that may stem from misinformation Learning from other utilities that have experienced a negative media cycle and maintained and grown their reputation Accessing the best of recent utility-focused communication research. Questions can be directed to Greg Kail , AWWA's director of communications.