Drinking water utilities should be prepared for media inquiries prompted by the publication of a new book titled “Troubled Water: What’s Wrong with What We Drink,” which will be published tomorrow. The book’s author, Seth Siegel , is a New York Times bestselling author who will likely generate a great deal of attention from national and local media outlets. The book is provocative and critical of utilities and the water sector at times. Siegel also advocates for more investment in drinking water systems (see column from Time magazine.) Some of the themes Siegel puts forth are: Many small utilities should consolidate to better serve customers. Water management needs to be separated from politics. Consumers don’t pay enough for water, and utilities have done an inadequate job of charging rates that keep water systems maintained and water safe. The U.S. regulatory system is slow and ineffective in protecting public health; some water utilities game the system to comply with lead and other regulations. Water utilities should be aware that the publicity push around Siegel’s book is likely to result in book reviews, television interviews (nationally and perhaps locally) and news stories. Utilities should be prepared to discuss: Your commitment to providing safe drinking water in your communities, including: Surpassing the standards of the Safe Drinking Water Act and any additional state standards Monitoring for unregulated contaminants Communicating about water quality to consumers Your understanding of customer concerns related to emerging contaminants, such as PFAS. Be prepared to explain what is known and unknown about contaminants of concern in your community Explain how the scientific process set forth under the Safe Drinking Water Act helps assure that community investments in water systems best advance public health protection Express support for source water protection and continued research to better understand risks Questions? Please contact Greg Kail , AWWA director of communications, 303-734-3410.