Water utilities that serve at least 400,000 customers should be aware that J.D. Power’s annual customer satisfaction survey has been released, according to a J.D. Power press release . (Note: AWWA is not a partner in this survey. We are sending this advisory to allow member utilities to prepare for potential media and/or customer inquiries related to the report.) The survey, which gathered residential customer perceptions of water service, ranks 90 utilities by region based on customer satisfaction. According to the firm, “Overall satisfaction is measured by examining 33 attributes in six factors (listed in order of importance): quality and reliability; price; conservation; billing and payment; communications; and customer service.” According to J.D. Power, the key takeaways from its survey are: One in four customers never drink their tap water The biggest deterrents to drinking tap water are taste and odor Forty-percent of customers recall seeing their annual water quality report Household water use increases during COVID-19, but misinformation persists Proactive communications have powerful effect, but few utilities deliver Digital shows promise in closing communications gap Questions for AWWA may be directed to Greg Kail , AWWA’s director of communications.