Journal Guest: Limited access

Looking inward to enable effective outreach: A case for customer appreciation (PDF)

  • Author(s): Goetz, Melanie K.
  • Publications: Journal - American Water Works Association
  • Issue Date: July 2014
  • Volume / Number: 106, Number 7
  • Page(s): 56-60
  • DOI: http://dx.doi.org/10.5942/jawwa.2014.106.0095
  • Product Number: JAW_0080496
Full Text: pdf

Non-Member Price: $30
Free Download -- a benefit for AWWA members (login required)

Abstract

When a new general manager overhauled a struggling utility's public relations strategy with a focus on customer relationships, the transformation was dramatic.

AWWA Members

Download the online article for free (login required).

Non Members

Select ADD TO CART to purchase the article (login required) or select JOIN AWWA and enjoy the benefits of membership, including accessing this article for free.

Join AWWA | Login [ADDTOCARTBUTTON]
Ok
Advertise With Us