Looking inward to enable effective outreach: A case for customer appreciation (PDF)
- Author(s): Goetz, Melanie K.
- Publications: Journal - American Water Works Association
- Issue Date: July 2014
- Volume / Number: 106, Number 7
- Page(s): 56-60
- DOI: http://dx.doi.org/10.5942/jawwa.2014.106.0095
- Product Number: JAW_0080496
Non-Member Price: $30
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When a new general manager overhauled a struggling utility's public relations strategy with a focus on customer relationships, the transformation was dramatic.
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