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Looking inward to enable effective outreach: A case for customer appreciation (PDF)

  • Author(s): Goetz, Melanie K.
  • Publications: Journal - American Water Works Association
  • Issue Date: July 2014
  • Volume / Number: 106, Number 7
  • Page(s): 56-60
  • DOI:
  • Product Number: JAW_0080496
Full Text: pdf

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When a new general manager overhauled a struggling utility's public relations strategy with a focus on customer relationships, the transformation was dramatic.

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