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Law & Water -- Lies, Smears, Innuendos, and Half Truths: A Guide to Protecting a Utility's Online Reputation (PDF)

  • Author(s): Patterson, Brian; Baker, Keri-Ann C.
  • Publications: Journal - American Water Works Association
  • Issue Date: November 2012
  • Volume / Number: 104, Number 11
  • Page(s): 14, 16-18
  • DOI: http://dx.doi.org/10.5942/jawwa.2012.104.0152
  • Product Number: JAW_0077079
Full Text: pdf

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Abstract

Almost every utility, both public and private, has run into negative online commentary, which has a detrimental effect not only on commercial businesses but also on public and private utilities. Negative online reputations can have severe repercussions for utilities seeking to expand their coverage areas; obtain local, state, and federal grants or tax credits; or simply to continue servicing their existing customer base.

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